Privacy policy
Last updated: 18 August 2026
Little Trendsetters Ltd (“Little Trendsetters”, “we”, “us” or “our”) operates the Little Trendsetters online store and website.
We know privacy policies aren't exactly the most exciting part of shopping for little outfits, but protecting your personal information matters to us.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, shop with us, create an account, contact us or otherwise use our services.
Our store is powered by Shopify, which provides the ecommerce platform that allows us to offer our products and services to you.
Please read this Privacy Policy carefully so that you understand how your personal information may be used.
PERSONAL INFORMATION WE COLLECT
“Personal information” means information that identifies you or can reasonably be linked to you.
Depending on how you interact with Little Trendsetters, we may collect or process information including:
- Your name.
- Email address.
- Telephone number.
- Billing address.
- Delivery address.
- Account information and preferences.
- Details relating to orders, purchases, returns, refunds and cancellations.
- Products you view, add to your basket or save to your favourites.
- Information you provide when contacting us.
- Reviews or other content you choose to submit.
- Device and browser information.
- IP address and other online identifiers.
- Information about how you use and navigate our website.
- Payment and transaction information necessary to process your purchase.
Payment information is processed using our payment providers and Shopify's ecommerce systems as applicable.
HOW WE COLLECT YOUR INFORMATION
We may collect personal information:
Directly from you — for example, when you place an order, create an account, join our mailing list, contact us, submit a review or otherwise provide information to us.
Automatically — when you visit or interact with our website, including through cookies and similar technologies.
From service providers — where companies providing services to Little Trendsetters process information on our behalf.
From Shopify and other partners — where necessary to operate, secure, analyse or improve our store and services.
HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information to:
PROCESS AND DELIVER YOUR ORDERS
This includes:
- Processing your purchases and payments.
- Confirming your order.
- Arranging delivery.
- Providing delivery and tracking information.
- Processing returns and refunds.
- Communicating with you about your order.
PROVIDE OUR SERVICES
We may use your information to:
- Create and manage your customer account.
- Remember your preferences.
- Maintain your favourites or wishlist.
- Provide customer support.
- Respond to questions and enquiries.
- Enable reviews and other store features.
- Improve your shopping experience.
IMPROVE LITTLE TRENDSETTERS
We may use information about how customers interact with our store to understand which products and services are useful, improve our website and make better decisions about what we offer.
MARKETING
Where permitted by law, we may use your information to send you information about Little Trendsetters, including new products, offers, collections and other updates.
Where consent is required, we will only send electronic marketing where you have given the appropriate consent.
You can unsubscribe from marketing emails at any time using the unsubscribe link contained in our emails.
Unsubscribing from marketing will not prevent us from sending necessary communications relating to your orders, account or customer-service enquiries.
SECURITY AND FRAUD PREVENTION
We may process personal information to:
- Protect our website and customers.
- Verify transactions.
- Detect and prevent fraud.
- Investigate suspicious or potentially unlawful activity.
- Maintain the security of our services.
LEGAL AND REGULATORY REQUIREMENTS
We may process your information where necessary to:
- Comply with applicable laws.
- Meet tax, accounting or regulatory requirements.
- Respond to valid legal requests.
- Establish, exercise or defend legal claims.
- Enforce our terms and policies.
OUR LEGAL BASES FOR PROCESSING
Where UK data-protection law requires us to identify a lawful basis for processing your personal information, we may rely on:
Contract — where processing is necessary to provide products or services you've requested, including processing and delivering an order.
Legal obligation — where we are required to process or retain information to comply with the law.
Legitimate interests — where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms. This may include protecting our business, preventing fraud, improving our services and providing customer support.
Consent — where you have given us permission to process your information for a particular purpose, such as certain types of marketing or cookies where consent is required.
Where processing is based on consent, you may withdraw that consent at any time.
HOW WE SHARE PERSONAL INFORMATION
We do not simply sell your personal information to third parties for their own unrelated purposes.
We may share personal information where reasonably necessary to operate Little Trendsetters, including with:
- Shopify.
- Payment processors.
- Delivery and fulfilment providers.
- IT and website service providers.
- Customer-support providers.
- Analytics providers.
- Marketing and advertising providers where permitted by law.
- Professional advisers such as accountants or legal advisers.
- Government, regulatory or law-enforcement authorities where required by law.
We may also disclose information where necessary in connection with a sale, restructuring or other legitimate business transaction.
Service providers may only receive the information reasonably necessary for the services they provide, subject to applicable contractual and legal requirements.
SHOPIFY
Our online store is powered by Shopify.
Shopify processes personal information relating to your access to and use of our store so that it can provide and improve its ecommerce services.
Information submitted through our store may therefore be transmitted to and processed by Shopify and relevant service providers, including in countries outside the United Kingdom.
Shopify also provides certain enhanced services that may use information about interactions with Shopify-powered stores.
For more information about how Shopify processes personal information, please refer to Shopify's Consumer Privacy Policy and privacy controls.
COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand how our website is used and, where permitted, support analytics and advertising.
Some cookies are necessary for our website and checkout to function.
Other cookies may require your consent depending on their purpose and applicable law.
Where required, you can manage your cookie choices through the consent controls provided on our website.
Your browser may also allow you to block or delete cookies. However, disabling certain cookies may affect how parts of our website function.
THIRD-PARTY WEBSITES AND LINKS
Our website may contain links to websites or services operated by third parties.
If you follow one of these links, that third party will process information according to its own privacy policy and practices.
Little Trendsetters is not responsible for the privacy or security practices of websites or services that we do not control.
We recommend reviewing the privacy information provided by those organisations before supplying personal information to them.
CHILDREN'S PRIVACY
Little Trendsetters sells children's clothing, but our website and ecommerce services are intended to be used by parents, guardians and other adults, not by children independently.
We do not knowingly collect personal information directly from children where doing so would be contrary to applicable law.
If you are a parent or guardian and believe a child has provided personal information to us inappropriately, please contact us at info@littletrendsetters.co.uk so that we can investigate and, where appropriate, delete the information.
HOW LONG WE KEEP YOUR INFORMATION
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:
- Fulfil orders.
- Maintain customer accounts.
- Provide customer service.
- Meet accounting and tax requirements.
- Comply with legal obligations.
- Resolve disputes.
- Prevent fraud.
- Establish or defend legal claims.
Different categories of information may therefore be retained for different periods.
When personal information is no longer required, we will delete or anonymise it where appropriate.
SECURITY
We take reasonable steps to protect the personal information we process.
However, no website, electronic transmission or storage system can guarantee absolute security.
Please do not send sensitive or confidential information to us through insecure communication channels.
If you create a customer account, you are responsible for keeping your login information secure and should not share your password with anyone else.
YOUR DATA-PROTECTION RIGHTS
Depending on the circumstances and applicable law, you may have rights relating to your personal information, including:
- The right of access — to request a copy of personal information we hold about you.
- The right to rectification — to ask us to correct inaccurate or incomplete information.
- The right to erasure — to ask us to delete your personal information in certain circumstances.
- The right to restrict processing — to ask us to restrict how we use your information in certain circumstances.
- The right to object — to object to certain types of processing.
- The right to data portability — to receive certain information in a portable format or request its transfer where applicable.
- The right to withdraw consent — where we rely on consent, you may withdraw that consent at any time.
These rights are not absolute and exemptions may apply.
We may need to verify your identity before fulfilling a request.
To exercise your privacy rights, contact:
We will respond in accordance with the requirements and timescales of applicable data-protection law.
MARKETING PREFERENCES
You can unsubscribe from Little Trendsetters marketing emails at any time by selecting the unsubscribe option contained within the email.
You can also contact us at info@littletrendsetters.co.uk.
You may still receive service-related communications after opting out of marketing, including messages relating to orders, returns, refunds, security or your account.
INTERNATIONAL TRANSFERS
Some of the companies that help us operate our store, including Shopify and other service providers, may process personal information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data-protection law.
These may include adequacy regulations or approved contractual protections for international data transfers.
COMPLAINTS
If you have concerns about how Little Trendsetters handles your personal information, please contact us first at:
We would like the opportunity to investigate and resolve your concern.
You also have the right to complain to the UK's data-protection regulator, the Information Commissioner's Office (ICO), where applicable.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or legal and regulatory requirements.
When we make changes, we will publish the updated Privacy Policy on our website and update the Last updated date above.
We encourage you to review this policy periodically.
CONTACT US
If you have questions about this Privacy Policy, how we use your personal information or would like to exercise your data-protection rights, please contact:
Little Trendsetters Ltd
United Kingdom
Email: info@littletrendsetters.co.uk
For the purposes of applicable UK data-protection law, Little Trendsetters Ltd is the data controller of personal information processed for the purposes described in this Privacy Policy.